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British actress Gemma Arterton—whose filmography includes blockbusters such as Prince of Persia: The Sands of Time, Clash of the Titans, and James Bond: Quantum of Solace—has been named the spring 2011 face of G-Star Raw.
"I feel like a tough girl in a fancy frock sometimes," she said in a statement, "and I think G-Star is the same. I like the contradiction between glamour and durability. Sometimes people are shocked when they meet me because of this contradiction."
Meanwhile, over in menswear, the G-Star men's spring campaign will again be fronted by Magnus Carlsen, the world's number one chess player.
· G-Star Raw [Official Site]