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Lesser-known Pussycat Doll Kimberly Wyatt has launched a line of color cosmetics and beauty products called BM Beauty—and she's also joined in the fight against animal testing. Wyatt, alongside model Jodie Kidd, actress Jenny Seagrove, and designer Meg Matthews have joined up with the British Union for the Abolition of Vivisection (BUAV) to support an end to animal testing in the cosmetics industry. The newfound urgency?
The EU is due to ban the sale of all new cosmetics and toiletries that have been tested on animals outside the EU from 2013. However, officials are now considering extending this deadline. This is despite massive public opposition to animal tested cosmetics and an existing ban on conducting animal tests for cosmetics inside the EU. The 2013 ban on sales could be delayed for 10 more years during which thousands of animals will be injected, gassed, force-fed and killed for cosmetics on sale in the EU.The celebrities have joined major brands and retailers including Marks & Spencer and men's grooming line Bulldog to support the sooner-rather-than-later end to sales of animal-tested cosmetics in the EU.
Do you think we'll ever see this sort of legislation—wholesale banning of animal-tested cosmetics cosmetic products—in the United States?
· BM Beauty [Official Site]
· Say no to cruel cosmetics [Official Site]
· BUAV [Official Site]