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Levi's WaterLess Jeans Use 28% to 96% Less Water to Manufacture

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Arriving in stores this season: Levi's WaterLess jeans—a new eco-friendlier line of denim pants that uses up to 11 gallons less water to manufacture and finish each pair. Conventionally manufactured jeans take about 42 liters (11.1 gallons) to make—they usually undergo between three and ten washing cycles in the process. By reducing the number of washing machine cycles by combining multiple wet cycle processes into a single wet process, incorporating ozone processing into the garment washing, and removing the water from the stone wash, Levi's is able to reduce water consumption per pair between 28% and 96%!

The first products in the WaterLess range arrive in stores this month and will include more than a dozen classic styles—including Levi's 501s, 511s, and 514s.
· Levi's [Official Site]