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The who's who of Hollywood have all descended on Park City, Utah, this week for the Sundance Film Festival—an annual event as famous for its stellar screenings as it is for its free-for-all SWAG-athon. Yes, if you're heading to Park City this week, bring an extra suitcase, cuz you're gonna need it if you want to haul back all the free clothes/beauty products/samples/etc. that brands are hawking.
Check out this photo gallery from the (appropriately named) House of SWAGG. Celebs including Paul Rudd, Rashida Jones, Chaz Bono, Maria Menounos, Mario Lopez, Andie MacDowell, Liam Hemsworth, Elizabeth Banks, Terrell Owen, Susan Sarandon, Eliza Dushku, and Real Housewife of Beverly Hills Adrienne Maloof stopped by to pick up fab free goods such as Under Armour's ski jackets, charged cotton gear, and, ahem, athletic boxers for men. Celebs also checked out the Samsung Galaxy Tab and the new Android app called SWAGG, which allows users to purchase, share, and exchange gift cards, loyalty points and other stuff without having to whip out the plastic.
This year, the House of SWAGG donated a portion of the gift values to Stand up to Cancer, an organization dedicated to raising funds for cancer research. The VIP guests could also choose to have all their swag donated directly to the charity instead of taking the products home themselves.
· SWAGG [Official Site]
· Stand up to Cancer [Official Site]
· Sundance Film Festival [Official Site]