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Kenneth Cole is the Official Outerwear Outfitter at Sundance

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How cute is this? Kenneth Cole is the official outerwear outfitter for this year's Sundance Film Festival, which mean the clothing company has clothed all film festival volunteers, actors, directors, and other members of the film community in this reversible Sundance-branded vest. For a limited time, you can get one of your very own—even if you didn't make it to Park City this season. The vests are $98 a pop and net proceeds from the sales will go to the Sundance Institute—a non-profit org that's "dedicated to the discovery and development of independent artists and audiences in film and theatre."
· Sundance reversible vest, $98 at Kenneth Cole
· Sundance Institute [Official Site]