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Heidi Goes Virtual

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Heidi Klum: she's taken over your teevee, your runways, your lingerie catalog, your local perfume counter. Now she wants to take over your computer. In a release today, Klum and AOL announced a web content partnership that will create a virtual Heidiworld online—filled with "exclusive original programming focusing on fashion, beauty, parenting, arts and crafts, relationships and Lifestyle. Klum and Full Picture Entertainment, the producers behind six-time Emmy nominated Project Runway, will create engaging video content, inspiring articles, addictive blogs, instructional photo galleries that will live on AOL.com." Kind of like GOOP, but with a less-smug celebrity behind it? [Racked Inbox]