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Something we can't believe wasn't readily available at drugstores before this week: Finesse—you know, the haircare brand that comes in those blue bottles?—has just launched the first mass-market line of haircare products that's 100% dermatologist tested and hypoallergenic. The company's new line of Clean + Simple products is priced to sell at $3.99 and is free of sufates, parabens, allergens, and gluten. As for the famous omg-I-love-how-your-hair-smells Finesse fragrance? Clean + Simple has it—but the brand worked with a fragrance house to custom-create a scent that wouldn't irritate sensitive skin.
Finesse's Clean + Simple haircare line includes two shampoos, two conditioners, and a hairspray. The products shipped to Walmart and drugstores nationwide this month.
· Finesse [Official Site]