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Beginning this August, shoppers will be able to buy a slice of Modern Family's star Sofia Vergara's sexy bombshell style—at a snip! The Sofia Vergara for KMart collection is scheduled to arrive in 800 KMart stores this fall. Slated to take up 500 to 750 square feet in each shop, the label will comprise dresses, jeggings, oversized tops, and denim.
As for why she chose to partner with KMart? WWD reports:
Considering her looks and hip personality, Vergara could have opted for something more upscale. But she said it had to be Kmart. “This is not a new store for me. When you have kids you don’t go to Bergdorf Goodman to buy underwear and socks. You go to Kmart.” She also said she wanted Kmart because it has a large Latino clientele.· Kmart Shows Its Sexy Side [WWD]
Asked what she likes best in the collection, which is actually inspired by items in her own closet, Vergara said, “I love the dresses, especially because Kmart doesn’t really have that kind of merchandise. There is no dress department. I also love the miniskirts most.”
· KMart Fashion [Facebook]