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Results-oriented skincare brand Kinerase will launch a mass market offshoot called Dr. LeWinn by Kinerase at Walmart and Walgreens stores next month. The new line will comprise 10 products priced between $10 and $35—compared to $100+ for Kinerase's main line.
According to WWD:
Dr. LeWinn by Kinerase will “bring to mass not only a dermatology perspective but a plastic-surgery perspective,” said Jen Smoot, marketing director for Aliso Viejo, Calif.-based Valeant’s U.S. cosmeceuticals division. She added it will have “the latest ingredients that you find in department stores but don’t find outside of department stores until three of four years later.” Still, she noted that Dr. LeWinn by Kinerase products would have “only two to three cosmeceutical-grade ingredients” versus 10 to 12 in a Kinerase prestige product.· Kinerase’s Mass Market Offshoot [WWD]