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Wedding Dress Flash Sale Site The Aisle New York Launches Today

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The Aisle New York, an online bridal retail destination that will feature both retail and flash sales, officially launches today. While you wait for your invitation to join, peruse the accompanying online magazine that features stories about how to score your dream gown online, charitable giving, and seasonal wedding gown trends.

Our big question—which we will explore more in-depth once we actually get access to the innards of the site—is: How will women buy their wedding gowns online? Seriously, folks, we've seen "Say Yes to the Dress" and we watched the Carson Kressley special on Oprah when he camped out overnight with those ladies outside Filene's Basement waiting for the store's annual Running of the Brides. Don't people try on bunches and bunches of wedding gowns before deciding on The One? Anyone who's gotten married and can shed some light on this process for us, please have at it in the comments.
· The Aisle New York [Official Site]