Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Bryce Dallas Howard for Kate Spade

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Kate Spade has tapped its first-ever celebrity spokesperson to front the brand's new spring campaign. Actress Bryce Dallas Howard (Eclipse, Terminator Salvation, Spider Man 3) is featured in the colorblocked ads sporting Kate Spade head-to-toe, prominently displaying the company's new handbag, "The Scout." "The Kate Spade offer came up and I kind of lost my mind. There’s something about that brand that, from a young age, I really, really, really connected with. It was always the thing I wanted for Christmas?since I was 15 or 16,” Howard told WWD. “It represents a lifestyle that I always really loved.?It’s my first experience [in an ad campaign]. But I wouldn’t have been good otherwise.?It just would have been obvious if I weren’t into the brand.” [WWD]