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Tamara Mellon Stars in the New Jimmy Choo Fragrance Campaign

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Nope, that's not a supermodel—it's Chief Creative Officer Tamara Mellon starring in the fragrance ad for her company Jimmy Choo's first scent. The perfume, called, um, "Jimmy Choo," will launch exclusively at Saks Fifth Avenue on January 15th. Stylelist reports:

Mellon was also intimately involved in the fragrance's advertising, in both concept and subject, which was shot by Inez van Lamsweerde and Vinoodh Matadin. "We wanted something that reflected what was in the bottle, something empowering but also sensual and soft," said Mellon. Ads will begin running in February issues of fashion, beauty and lifestyle magazines.
· Jimmy Choo Unveils First Fragrance and Ad Campaign Starring Tamara Mellon [Stylelist]