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Juicy Couture will erect its first-ever billboard on Sunset Boulevard in Los Angeles today. The image is from the brand's spring 2011 campaign, which will makes its debut in March 2011 issues of Vogue, Harper's Bazaar, W, Elle, and InStyle. Shot by Steven Meisel and styled by former Racked guest blogger Lori Goldstein, the campaign channels the spirit of LA's Laurel Canyon, an area which was once home to music legends including Jim Morrison and Joni Mitchell.
· Juicy Couture [Official Site]