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Diesel's Spring 2011 Underwear Campaign is as Stupid as Ever

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Looks like Diesel isn't letting go of their Stupid campaign anytime soon. The company just launched its spring ad series—starring a bunch of "Fresh & Bright" superheroes. "Each one is stupider than the next, which is of course the idea," says Copyranter, "this bit of stupidity being a continuation of Diesel's counter-intuitive Be Stupid campaign."
· Diesel presents underwear stuporheroes [Copyranter]