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The news mavens over at WWD have gone and launched themselves an eight-page weekly special section called Mensweek—we're guessing this is a replacement for DNR, the WWD brother publication covering the men's market that Conde Nast shuttered back in 2008. The debut, today, features a cover story about the resurgence of the menswear market—apparently, it all boils down to recession-era behavior:
According to behavioral finance expert Meir Statman, author and business professor at Santa Clara University, the recession has stirred men’s competitive juices and they see dressing better as a competitive edge. “It’s not just a matter of impressing women anymore,” he said. “It’s also about impressing potential employers. There is a sense that the competition out there is more fierce.”Other stories in this week's Mensweek include a ranking of NFL quarterbacks, ones to watch at the Project New York trade show, and a story on the partnership between Carhartt and Adam Kimmel.
· Mensweek [WWD]