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The Financial Times reports that Hermès has launched a limited-edition line of saris inspired by their signature scarves, some of which were inspired by Indian culture. The story points out that even though Hermès is the first Western luxury company to offer saris, it's perhaps been a long time coming, since India's domestic sales of high-end items like jewelry and apparel hovers around $2.2 billion.
CEO Patrick Thomas says that the saris are a "wink" to Indian customers, and adds, "There have been a lot of connections between Hermès and India. Designing these saris for Indian customers is a way to pay light homage to India, and say, 'Hermès admires India and has a lot to learn from India.'" So how much will that little wink cost? The saris will retail between $6,100 and $8,200.
· Hermès sees sari as way in to India [Financial Times]
· Indian Inspiration [Vogue UK]