Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

The Gap Retains Top IP lawyer

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Remember back in July, Old Navy's commercial featured a total Kim Kardashian lookalike? Remember when Kardashian sued? Well, today, The Hollywood Reporter is, uh, reporting that the Gap (Old Navy's parent company) has retained the services of top intellectual property lawyer Louis Petrich of law firm Leopold, Petrich & Smith. HR writes: "The Gap says its advertising activities are protected by the First Amendment 'inasmuch as such activities include significant informational elements and/or constitute a transformative use.'" [Hollywood Reporter]