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Israeli/Swedish Jewelry Collab Happens Entirely Via Email

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Swedish fashion designer Camilla Walton recently partnered with Israeli brand Noritamy for a jewelry collection. Typical, right? However, the designers involved in the partnership have never met. Elinor Avni and her mother Tammar Edelman, who run Noritamy, got an email one day from Walton, who had seen their work online and really liked it. Avni checked out Walton's website and liked her clothes. From there, a collaboration was born.

The ten piece collaboration, "Branches," debuted during Sweden's Fashion Week. Inspired by fallen tree branches, the pieces have monochromatic colors and interwoven lines. The collection is available for purchase in both Israel and Sweden.
· Noritamy [Official Site]
· Israeli Mother-Daughter Duo Teams With Swedish Designer [Ha'aretz]
· For Cartier, No Designer Collabs Is the New Designer Collabs [Racked]