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Late last night, via a series of tweets, news broke that Target has partnered with designer Jason Wu on its next Go International high-low collaboration. Today, WWD confirms it. Wu follows in the footsteps of previous Go International collaborators including Proenza Schouler, Zac Posen, Rodarte, and Luella Bartley.
Unlike the vast Missoni for Target or Liberty of London for Target collections that spanned multiple product categories and comprised hundreds of SKUs, Go International collections generally only include apparel and accessories—so, hopefully, will not suffer the same site-crashing messed-up-order execution that plagued the Missoni for Target launch.
“The exciting thing about this limited edition collection of affordable women’s wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before,” Wu told WWD. “My collection for Target is chic and wearable. I think women everywhere will enjoy it.”
UPDATE: We received word from Target HQ that the Jason Wu collection is not actually associated with Go International: "Jason Wu for Target is actually a standalone, limited-edition collection and is not associated with GO International or Designer Collaborations."
· Target Taps Jason Wu as Next Designer Tie-up [WWD]