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The Sitch Does Tuxedos

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Well this is certainly something. In case you didn't know, The Situation has signed on to endorse a tuxedo line from Flow Formal Wear, and it's actually happening because there's a lookbook to prove it. Like you'd expect, it's filled with images of him posing smugly, with a woman who in most of the photos is placed an awkward distance behind him. She must be DTF—which instead of just meaning what it used to mean, now also stands for "Down to Formal." Oh, and the deal is worth six figures. [Fashionista]