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Karl Lagerfeld's New Fragrance is Called Karleidoscope

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Chanel creative director (and our soulmate) Karl Lagerfeld's new fragrance is called Karleidoscopewill launch in European Sephora stores October 11th. Yes, that's what it's called. No, we did not make that up.

"I love to play with words, as I love to play with scents," Lagerfeld told WWD. "A fragrance is not made to be explained by words. A mix of scents creates something we can smell but not describe. I can tell you that the base is patchouli fraction orpur, benzoin Laos orpur, tonka bean and musk, and the heart (a perfume must have a heart that should break, in a way, our heart) is heliotrope (one of my favorite scents), violet and freesia. But I don’t want to be too technical about the fragrance. I prefer a sentimental approach."

Karleidoscope comes in a kaleidoscope-ish bottle and will be priced at 39 euros for 30 ml. and 63 euros for 60 ml. It's targeted at 30-something women who are "urban, arty, and creative."
· Karl Lagerfeld to launch Karleidoscope scent [WWD]