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Earlier this year, Katy Perry was announced as the new face of GHD Wigs. Check out some of the first David LaChapelle-lensed images for the holiday 2011 campaign. This retro-inspired collection of hairpieces is called "Scarlet" and will debut in stores later this fall.
(In other news, did you notice that this campaign was shot by LaChapelle? We thought he'd retired from commercial photography way back in 2009? Confused. If anyone has any intel on this, please let us know.)