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Counterproductive App of the Day

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Outerwear retailer Moosejaw has created an app that lets you see through the model's clothing in their most recent catalog. It's called the X-Ray app. Clever, if their target demographic is a ten-year-old boy, but perhaps not so helpful in actually selling clothes. [Mashable]