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Hello Kitty Goes to Hollywood

By Lilit Marcus

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Forever 21's collab with Hello Kitty made its debut in Los Angeles last night. The festivities included screaming teenage girls, pocky, Hello Kitty water bottles, a nail art station, and, for some reason, Kendall and Kylie Jenner. [Racked LA]

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