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Well, that's one hell of a way to go green: Patagonia has made a video about how consumerism is bad for the earth. While that's a great message to get across, it does seem strange coming from a company whose job is to sell you clothes. In a statement on their Common Threads blog, the company wrote, "Cyber Monday, and the culture of consumption it reflects, puts the economy of natural systems that support all life firmly in the red. We’re now using the resources of one-and-a-half planets on our one and only planet."
How is Patagonia able to walk the line of selling you stuff but telling you not to buy so much? They're urging consumers to buy what they need, not what they simply desire. Let's hope that one of the things they truly need is Patagonia outerwear.
· Patagonia's Common Threads Initiative Encourages Responsible Shopping [HuffPo]
· It's Official: Patagonia Opening Second Chicago Location [Racked Chicago]