Express Is Launching a Beauty Line

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Express, the store we loved when we were teenagers, is doing its first-ever beauty line. The brand, which launched in 1980 and is best known for womenswear, is selling a small number of beauty products in stores: Shimmer Body Powder, a lip gloss trio called Love and Cheers, and a custom fragrance called Love Express. Though this is the brand's first foray into beauty, they're planning to start small and grow over coming seasons, so be on the lookout for more products in the future.

Clearly, Express is looking to grow beyond its '90s heyday. The beauty launch comes not long after the company's first-ever catalog and the opening of several stores in Canada. Next up: a designer collab? We'll have to wait and see.
· Express Launches Beauty Products [Beauty Blogging Junkie]
· Express Releases Its First-Ever Catalog [Racked]