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Every November, the BBC holds a telethon for Children in Need, a charity for sick children. Pudsey, a teddy bear with a bandage over one of his eyes, is the mascot for the event. This year, several of Britain's best-known designers, including Erdem, Mulberry, and Liberty of London, created special custom Pudseys. The bears will be auctioned off to raise money for Children in Need.
· The Fashion Industry's Take on Pudsey Bear [BBC]
· Donate to Children in Need [Official Site]