Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Cartier Makes a Special Video for Their Facebook Fans

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Although luxe jewelry company Cartier has said that they aren't interested in doing designer collabs, they don't have an old-fashioned attitude when it comes to social media. The brand just commissioned a video for their "True Love Has a Colour and a Name" campaign that features exclusive new music from French supergroup Air. The video can only be seen by liking Cartier's Facebook page, but if there are plenty of other selections on the brand's YouTube channel.


· Cartier [Facebook]
· Cartier [YouTube]
· For Cartier, No Designer Collabs Is the New Designer Collabs [Racked]