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Although luxe jewelry company Cartier has said that they aren't interested in doing designer collabs, they don't have an old-fashioned attitude when it comes to social media. The brand just commissioned a video for their "True Love Has a Colour and a Name" campaign that features exclusive new music from French supergroup Air. The video can only be seen by liking Cartier's Facebook page, but if there are plenty of other selections on the brand's YouTube channel.
· Cartier [Facebook]
· Cartier [YouTube]
· For Cartier, No Designer Collabs Is the New Designer Collabs [Racked]