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Last night, Forever 21 previewed their upcoming spring collection at the Ramscale Penthouse, which featured amazing embellishments and a wide variety of pieces categorized into vignettes like "The Tea Room," "Retro Revival," "Search & Destroy," and it area of the night, "Sixties Doll." The buzz among guests was how wearable and well made the samples were.
With great pieces in seafoam green, peach, ivory, saturated primaries, and fun prints—as well as attention to details like (not cheap looking) lace, pleats, backed studs and not a surged edge in site—we were in awe. Our fellow attendees seemed to agree, and positively gushed over the choice accessories. Oh, the accessories.
Upon entering the venue, "The Tea Room" was the first display setup we saw. With jet-black bob clad mannequins sporting kimono sleeves, large floral prints, sheer and chiffon, we understood this inspiration quite directly (if the giant paper crane wasn't a big enough hint).
"Search & Destroy" which, given the title had some military influence, featured grungy styling, American flags, distressed wovens and studded premium denim. Who knew Forever 21 has premium denim? The "Retro Revival" pieces were inspired by '20s and '30s beach chic with high-waisted trousers, miniskirts, and bold stripes, polka dots, and stars.
Finally, in the back corner, set along the midtown skyline was the "Sixties Doll" display. Detailed and lightly colored clothing and accessories were displayed on adorable cutouts of what we assume to be '60s dolls themselves. With the quality looking lace, girly (not granny) embellishments, Peter Pan collars (a guilty pleasure), shift silhouettes and a selection of pleats, the room was in love.
· Forever 21 [Official Site]