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TRESemmé Customers Get Really, Really Mad About Lack of Free Product Samples

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Hair product brand TRESemmé recently hit a huge customer relations snafu when an email offering free samples to a few hundred email subscribers was accidentally sent out to tons of fans and posted on their Facebook page. After thousands of people contacted TRESemmé about collecting their free samples, the company realized that they made a mistake and began to backtrack. On Thursday, the brand posted this message on their Facebook page:

TRESemmé would like to extend our apologies to those who recently signed up for free samples. Unfortunately, that offer was part of a small market research program that was sent to a group of 500 email subscribers, but it ended up going viral and was inadvertently reposted to our Facebook page.

However, their apology didn't seem to stick. That post generated nearly 400 comments, which were fairly evenly divided between angry customers who felt they were mistreated and customers who didn't see the point getting mad about something that didn't bilk them out of money. Later that day, TRESemmé posted again:

Hey, everyone, we're really sorry again about the samples. We know a lot of you are upset about it, and we understand why, but there is a light at the end of this tunnel. We're looking into a way to make things right with all of you who requested a sample. Please email us at if you have any questions or concerns. Everyone who emailed us, stay tuned. We'll get back to you shortly.

You hear that, everybody? Free hair products are a right.
· Tresemme Customers Are Really Mad About Not Getting Free Samples [Consumerist]
· TRESemmé [Facebook]