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After the success of Movember—where guys pledge not to grow out their facial hair in order to raise money and awareness for prostate cancer research—it seems only natural that somebody would come up with a similar campaign for the ladies. And Olay has risen to the challenge, creating "Defember."
Olay has partnered with the National Breast Cancer Foundation for their project. How does it work? Women pledge to defuzz their "MISStache" (that is beauty-speak for "get rid of that pesky upper lip hair") in December, and for each woman who clicks on Olay's pledge, the company donates a dollar to breast cancer research. Should you have some questions about how to get rid of your "MISStache," Olay's Facebook page has helpfully provided a link to their new Smooth Finish Facial Hair Remover Duo.