Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Louis Vuitton's spring 2012 ads shot by Steven Meisel feature models Daria Strokous and Kati Nescher chatting it up in a sugary sweet ice cream parlor. So, what might they be discussing? The calorie-count in those sundaes? Whether chocolate ice cream was a smart choice while wearing white lace Louis Vuitton? Or in the case of the ad after the jump, perhaps one is judging the other for ordering an extra scoop?