Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes mobile

Filed under:

Kate Moss' Jewelry Ads Prove Most Jewelry Ads Look the Same

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

According to the Post, David Yurman is steaming mad over Kate Moss' jewelry ads for her new line for Fred, because they look a lot like the ads Moss starred in for David Yurman's spring 2011 collection. A rep from David Yurman told Page Six: "The Fred campaign is embarrassingly similar to the one David Yurman ran a year ago. When you are a leader in your category, you get used to people copying you. We are confident consumers know the difference."

Okay, absolutely, it's true—they look a lot alike. But then again, don't most jewelry ads look similar to each other? A quick Google search revealed that most high-end jewelry ads contain at least one of the following three elements, if not all: topless-ness, a hand-in-front-of-the-face pose, and sprawling out on your belly, topless. Take a look at the gallery above to see what we mean.
· Jeweler calls Kate copycat [NYP]
· Kate Moss for Fred [Fred]