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Unexpected Skin Care Ingredient of the Day: Stem Cells

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Cellure, a Korea-based company who opened their first US location last fall, really, really wants you to know that their stem-cell skincare products are not created from embryos.

They don't miss an opportunity to mention that the cells come from adults who donate tissue, not from animals or from human embryos. So that's great! Now, what was that part about putting stem cells on your face again?

Cellure's COO Esther Chang will break it down for you.

The active compound in stem cells, Lipotein, improves skin elasticity and helps cells grow and regenerate faster. And though stem-cell-based skin care products are something of a trend in Asia right now, Cellure is the only company harvesting the stem cells directly, rather than trying to create them artificially in a lab (apparently the natural ones make an impact much faster).

"Creme de la Mer and La Prairie use lab-generated cells," Chang says, naming two of the biggest brands in the industry. "We have twice as many."

If you want to reap the benefits of all this science, you're going to have to commit. Cellure's strict regimen is made up of six products, to be used in order—cleanser, toner, serum, eye cream, and day and night creams. The cleanser is cheapest at $38 and the serum priciest at $160, with the whole set sold at a slight discount for $500 (no one ever said beauty comes cheap).

But as we tested the products over a week, we have to say we did notice improvement in skin's texture and shine. Maybe those scientists know what they're talking about.

Want a closer look inside the company's Soho store? Head to Racked NY for a full first-hand account.
· Cellure [Official Site]