Aldo Shoes Is Now Selling Color-Centric Perfume

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Aldo, the shoe and accessory store chain, is now branching out into beauty. Their fragrance offering, A is for Aldo, is built on the premise that the primary color you're drawn to will determine what scent you like. Their five choices--Red, Yellow, and Blue for women and Red and Yellow for men--are packaged simply and without fuss. But can choosing your favorite color also work when it comes to something as personal as fragrance?

Aldo seems to know that this premise could be challenging, so they've kept prices low ($15 for rollerballs, $25-45 for bottles) as a way to get curious consumers to give the products a try.
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