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Madonna Launches Her Truth or Dare Fragrance with a Bang

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Celebrity fragrances seem like an almost weekly occurrence these days, but Madonna has never been one to sit quietly in the sidelines and let someone else determine the marketing of her products. She has been sending pairs of hot male models to hand-deliver samples of her new Truth or Dare fragrance to beauty editors in New York (although not to this beauty editor in New York ... sniff). Allure's Heather Muir found these two gentlemen at her office hand-delivering a bottle of Madonna's fragrance, which won't be available to purchase until April.

Oh, and the fragrance itself? Model in White is holding tuberose and gardenia, which Madonna says remind her of her mother and are two of the main notes in the scent. Model in Black is holding the bottle, which is white with a gold top. Some girls have all the luck.
· Madonna Wants You to Play Truth or Dare [Allure]
· Madonna's Upcoming Lifestyle Line Will Be Targeted at Customer Who's No Longer a Material Girl [Racked]