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Vineyard Vines loves hockey so much (they're from New England) that they've just signed a licensing deal with the NHL for a collection of men's and women's products, like ties, totes, belts. Via a press release, "The summers on Martha's Vineyard are not far from the frozen winter ponds of Boston, where hockey is a religion, so it was only natural that the colorful New England styling of Vineyard Vines products would align with the National Hockey League."
If you didn't know, Vineyard Vines likes a lot of other sports too, as they've previously done collabs with the NFL and the MLB. Despite the fact that we know jack about hockey (besides what Sean Avery looks like shirtless), they're pretty adorable.
· Hockey Player Sean Avery Takes a Long Time to Put on His Shirt [Racked]
· Vineyard Vines NHL Collection [Official Site]