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First Look: Emma Stone for Revlon Lip Butter

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When Revlon announced they were signing actress Emma Stone, we predicted that the ads would be super-colorful: after all, the actress has no problem wearing bright pink dresses and other things that redheads aren't "supposed" to wear. And sure enough, the newest Revlon ad features Stone in a gorgeous shade of coral Lip Butter and matching dress. Beauty superstar Gucci Westman chose all the colors and shades for the campaign and applied the makeup on Stone personally.

In addition to the print ads, there will be commercials and online videos. Julia Goldin, the global chief marketing officer for Revlon, told WWD that "Women are not just watching TV and flipping through magazines. They want to get more engaged, so we are giving them the opportunity to do that with how-to videos and more glimpses of the stars, and an honest perspective from them on how they use the products."
· Revlon Saturates 2012 Ads with Color [WWD]
· Yay or Nay? Emma Stone Goes from Redhead to Blonde [Racked]
· Darren Aronofsky Directs a Revlon Mascara Commercial [Racked]