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H&M Scratchoff Deals, Bearding Tips from Nowness

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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

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THE INTERNET—Ever wondered how Santa got that fine-looking beard? The hairy dudes at Facial Awareness have teamed up with Nowness to offer tips on procuring the perfect Kris Kringle–inspired look in a video debuting at midnight on Christmas Eve. Assuming you have nothing else going on at that time, you can watch it here.

EVERYWHERE—H&M thinks you will probably need a break from your family by Monday morning, so they are opening city stores early, at 8:00, and offering the first 100 people in line a scratch-off coupon for up to $300. They're also promising skirts and tops from $5; dresses, pants and knits from $10; and blazers from $15. [Racked Inbox]

Also, just a note we're closing down shop early today and will be back on Tuesday. Happy holidays!