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10 Beauty Newcomers of 2011

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2011 was a great year for beauty junkies, full of celebrity collabs, scientific innovations, and out-of-this-world colors. But as established companies continued to blossom and grow, there were also newcomers pushing their way onto beauty counters. These ten beauty firsts got into game this year, and seemed pretty determined to stay. Madonna
These days, it’s nothing unusual for a pop star to also have a fragrance: everyone from Fergie to Katy Perry to Rihanna has their own scent or three. But when the Material Girl finally announced she was getting into the beauty game, she did so with her trademark chutzpah. Editors who got samples of the Truth or Dare fragrance were greeted by pairs of gorgeous male models at their offices.

Tom Ford
Although Tom Ford had already gotten into the beauty game with luxe lipsticks and fragrances, this year he went all out with a full beauty launch. He sold $52,000 worth of foundations, eye palettes, eyeliners, and more in a single night at Bergdorf Goodman, reminding us all that he either goes big or goes home. The biggest hit? A nail polish named Bitter Bitch.

Aldo
Although they made their name as a shoe brand, Aldo branched out into beauty this year with their first fragrances. The collection was broken down by favorite primary color, with shoppers choosing between Red, Yellow, and Blue.

It Factor
The crowded haircare market got a worthy new addition this year. Newbie company It Factor launched with just two products: shampoo and conditioner that speeds up the hair-drying process. They launched just in time for chilly winter temperatures.

Gareth Pugh
Although fashion designer Pugh had resisted getting into the beauty world, he couldn’t say no to collaborating with MAC. The resulting collection was full of sexy glosses and all the necessary components for the perfect smoky eye.

Pantone
For years, Pantone has been forecasting the shades we’re destined to become obsessed with. But now they’re not just going to let other people profit off of their forecasting. The company signed a deal with Sephora to produce Pantone-branded makeup in 2012’s hottest hue: Tangerine Tango.

Violent Lips
Everyone from Jessie J to Khloe Kardashian fell in love with new beauty brand Violent Lips in 2011. The newbie company capitalized on the growing lipstick-art trend and made it easy for people to experiment without the help of a professional makeup artist. Looks included everything from metallic to leopard print.

Express
Express, the store best known for its ‘80s heyday, is determined not to fade into obscurity. This year, the brand led a small but significant expansion, including their first foray into beauty. Their mini-collection of lip glosses, a body powder, and a fragrance launched in fall 2011.

American Apparel
Though American Apparel’s first foray into beauty was a nail polish line in 2010, they continued branching out in 2011 with a collection of lip glosses. Rather than launching an entire product line at once, they took the slow-but-steady approach.

The Girl Scouts
Sugar lovers around the world have the day that Girl Scout cookies go on sale permanently marked in their calendars. But they got some relief in 2011 when the Girl Scouts released a brand of lip balms scented like their legendary cookies, including Thin Mints and Samoas.

What’s Next?
When we write our roundup of 2012’s best beauty launches, what will be on the list? A few of the new products we’re the most excited about include Karl Lagerfeld’s collab with Sephora (including “Karleidoscope” fragrance and eye shadows in the shape of the Kaiser’s profile), fragrances from Reem Acra and French shoe brand Repetto, plus makeup from legendary macaron maker Laduree.

So What Were the Biggest Nail Polish Trends of 2011? [Racked]
Was 2011 the Year of the Collab or What? [Racked]