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Cheryl Cole Launches Charity Lipstick for L'Oreal

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British beauty Cheryl Cole has been a face of L'Oreal for some time now, but she's not content just to stand around and look pretty in ads. She partnered with the brand to create a limited-edition lipstick shade whose proceeds go to benefit her charity, the Cheryl Cole Foundation. The color, Red Passion, is described by Cole as "the red that everyone wants in their make-up bag" and "the perfect dramatic accessory."

Will celebrity beauty collabs for charity be a big trend in 2012 and beyond? Kate Winslet recently used her status as a face of Lancôme to do a mini-makeup collection to benefit her Golden Hat charity.

Cheryl Cole Launches Charity Lipstick [Marie Claire UK]
Cheryl Cole Is Prettier Than You, Says Science [Racked]