Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Although we loved the prototypes for Emma Watson's Lancôme lipstick ad that leaked early, the official ad for Rouge in Love lipstick is much more like a traditional beauty campaign.
Rouge in Love (a lipstick line) and Vernis in Love (a nail polish line) will both debut in February. Lancôme International president Youcef Nabi says that the goal of the product line is to appeal to younger women, like Watson, who have traditionally been fans of glosses but want to segue into wearing lipstick more. YouTube beauty DIY video star Michelle Phan, who works for the brand, helped coordinate the online campaign.
Lancôme is taking an aggressive approach to marketing the two new product lines. The 24 polishes will be sold in pairs, with one color recommended for the hands and the other for the feet. As for the lipsticks, they are divided into three categories: Jolis Matins (everyday colors and nudes), Lipsticks in the Boudoir Time (colors with white or silver sparkles in them), and Tonight Is My Night (bold colors with gold sparkles). Too bad they're not out in time for New Year's Eve.
•Lancôme Adds Fuel to Its Fire [WWD]
•Emma Watson's Lancôme Makeup Ad Leaks [Racked]
•Kate Winslet Designs Mini Makeup Line for Lancôme [Racked]