Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

The Gap Is Letting Customers Choose the Store's Music

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If you've ever thought "The music in this store is so annoying/loud/repetitive that it makes me want to leave without buying anything," you're far from alone. A Gap location in San Francisco is appealing to customers by letting them have a say in the store's music playlist. They've teamed up with Roqbot, a music-streaming app, to pick songs they'd like to hear in the store. The San Fran location is a tester, so if the app does well there, there's a chance it could expand throughout the country next year.

Here's how it works: once you're inside the store, which is on Chestnut Street, you can download (or just open, if you already have it} Roqbot on your iPhone or Android. From there, you can request your own songs, vote yay or nay on songs other shoppers have chosen, view the store's Pandora playlist, and more.
· The Gap and Roqbot Let Shoppers Decide Store Soundtrack [Rolling Stone]
· 10 Super-Iconic Gap Commercials [Racked]