Stella McCartney Chooses Malgosia Bela for Fragrance Campaign

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Stella McCartney's second fragrance, L.I.L.Y, was inspired by her family, including her late mother Linda McCartney. The fragrance's name stands for something that dad Paul McCartney would say: "Linda, I love you." But the coveted job of appearing in the ads and being the face of the fragrance has gone to Polish model Malgosia Bela.

The earthy scent contains notes of moss, lily of the valley, and truffle, and Bela is equally earthy in the ad. The fragrance hits UK department store Selfridge's in January and will be available online and in other stores by February 15.
· Stella McCartney to Launch Second Women's Scent [WWD]
· Stella McCartney Collaborates with Her Dad on New Ballet Production [Racked]
· Looks Like Stella McCartney Is an 'Absolutely Fabulous' Fan Too [Racked]