How Do You Spell Nars Cosmetics NYC Flagship—in Lipsticks?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

How cool is this promotional graphic for Nars' first standalone flagship location in New York City? Our sister site Racked NY has the scoop:

The store will open to the public on Thursday, February 10, the same day Fashion Week kicks off.

François Nars has been searching for a space for his boutique for years, so this opening is as big a deal to the brand as it is to beauty-loving locals. To celebrate, Nars got Interview magazine editorial director Fabien Baron to create the new logo above. Like that lipstick color? It's Jungle Red, one of the first shades NARS ever produced, and it reflects the color scheme inside the boutique.