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Love fashion shows but hate the agonizing wait for the clothing to hit stores? From Burberry to Moda Operandi, lots of designers and start-ups are taking this matter into their own hands—making an effort to bring the public next season's clothes this season. The latest brand to jump on the bandwagon is Perry Ellis, which will put 10 looks from its fall 2011 collection on offer as soon as the show ends—probably around noon on February 11th (that's tomorrow). According to an email we just received:
Perry Ellis Facebook fans will be the first to buy the select Fall looks, available immediately following the show, at Facebook.com/PerryEllis. The sale will then open to the public at www.perryellis.com on February 14 and run until February 16. The select runway looks will be available in multiple sizes and will be delivered approximately 2 months after the sale.“I love fashion shows, but it is so frustrating for consumers to see something on the runway that gets them motivated to shop only to discover that it won’t be on store shelves for six months,” said Perry Ellis Creative Director John Crocco. “For the first time, our show is going to give consumers what we all crave: instant gratification.”
· Perry Ellis [Official Site]