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Is BluePrintCleanse the New Black?

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Overheard at the show, "It sounds gross, but I'm so thirsty, I'll drink it anyway."
Overheard at the show, "It sounds gross, but I'm so thirsty, I'll drink it anyway."

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When we lunched with Rachel Roy at her showroom last week, she mentioned that she was in the throes of the BluePrintCleanse endeavor along with Jeffrey Costello and Robert Tagliapietra of Costello Tagliapietra and singer Natasha Bedingfield. We're still kind of wondering how that whole conversation came about, but anyway. So check out what popped up as gifts at the eco- and animal-friendly Costello Tagliapietra fall/winter 2011 runway show. Forget what Pantone tells you, looks like Blue (PrintCleanse) — in a specially concocted shade of "Spicy Lemonade" — just might be the hot color for fall. It's a mélange of water, cayenne, lemon and agave nectar. Yum?
· Rachel Roy Talks Turbans, Twitter, Tumblr and Spring 2011 [Racked]
· Here Are the Colors We'll Be Wearing This Fall, According to Pantone [Racked]
· All Fashion Week Coverage [Racked]
· Costello Tagliapietra [Official Site]

Costello Tagliapietra

450 W 15 Street, New York, NY