Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Get the Look: Cynthia Rowley's Runway Smoky Eye is all Maybelline

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Photos by Anna Fischer for Racked.com

"The inspiration for the beauty look at Cynthia Rowley was a sexy, trendy girl going out for the night," says Maybelline New York Global Makeup Artist Charlotte Willer.

To get the look—this is, seriously, an amazing smoky eye—artists used Maybelline's Line Express eyeliner, $4.69, in Brownish Black all around the eye (including the inner rims) and the Expert Wear eyeshadow quad, $4.69. Willer applied the dark brown shade all over the eyelid and used the lighter brown to blend out the edges and soften the look. The shimmery white goes only on the inner corners of the eyes, and the lower lid gets lined with gold—for a hint of shimmer. Models' eyes were finished with Maybelline's Volum Express The Falsies mascara, $6.99—Willers applied it using a side-to-side motion, which created a spikier lash.
· Cynthia Rowley [Official Site]
· Maybelline [Official Site]