Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Patrik Ervell Hides Behind a Ficus Plant, Gives Post-Show Interview

Patrik Ervell, left; Ficus plant, right.
Patrik Ervell, left; Ficus plant, right.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We're huge fans of Patrik Ervell—menswear designer extraordinaire who just launched his first womenswear collection on the runway this week—but we hear he has a reputation for being quite shy and/or reserved. Of course, we find this character trait incredibly endearing. And, so, we love the interview he gave to The Cut after his show.

It starts off well, when Ervell tries to hide from the writer: "Exhausted from celebrating, he positioned his chair strategically behind a ficus plant." Then, when asked about his dad coming to the show for the first time, he seemed reluctant to talk about it. The exchange went something like this:

The Cut: Your dad came to the show for the first time. What did he think about it?

Ervell: I guess I’ll talk to him tonight.

The Cut: I suppose he’s cold and Swedish like you?

Ervell: He thought the silhouettes were repetitive! I don’t know. He’s my dad. He texted me something in Swedish about being proud of me or something. I don’t want to talk about this.

· Patrik Ervell Launches Women’s [The Cut]