Jeffrey Kalinsky on Spring's New Optimism and Ladylike Dressing

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Behind the scenes at the Nordstrom spring 2011 campaign shoot with Executive Vice President of Designer Merchandising Jeffrey Kalinsky. Check out the making-of footage, above, and click through for the finished product, which features models Guenivere Van Seenus and Melodie Monrose in looks from Chanel, Jason Wu, Proenza Schouler, and Jil Sander.

· Nordstrom [Official Site]